SACRAMENTO, PA - Masser Family of Companies (MFC) is pleased to announce the newest team member to join their executive leadership team: Tiffany Readinger. She will serve in a newly created role, Vice President of Sales and Category Management.

The MFC, a leading grower-packer-processor-shipper of potatoes based in Sacramento, PA, announced the appointment of Tiffany Readinger as the new Vice President of Sales & Category Management. Readinger will concentrate on expanding market presence, strengthening customer relationships, providing unparalleled complete category management, and launching new product innovations, a press release stated.

Before joining Masser, Readinger led the preventive business unit at Dentsply Sirona, a leader in dental technology and medical devices. With over 20 years of experience as a sales and business leader, Readinger brings a wealth of knowledge and expertise. "As Masser Family of Companies continues to grow, we are excited to expand our executive team. Her diverse background has already benefitted our team greatly," said Bob Meek, Chief Revenue Officer at Masser.

Readinger is recognized for her strategic vision and collaborative leadership style. "I'm proud to join the Masser team and contribute to its legacy. I'm passionate about Masser's purpose of feeding and nourishing people today and tomorrow, one potato at a time," said Readinger.

The Masser Family of Companies is a family-operated business that has been growing potatoes for eight generations. The company is renowned for its dedication to quality, customer first approach and innovation.