KINGSVILLE, ON - Though this year’s trade shows might look a little different than they have in the past, events like United Fresh LIVE! are still serving as the produce industry’s cornerstone for innovation. Mucci Farms is seizing the opportunity United Fresh LIVE! presents by showcasing its newest products and packaging to virtual attendees.

“As a forward-thinking company, we are always trying to bring new products to market that aren’t typically grown in greenhouses. This year, we are introducing Greenhouse Grown 'Zukies' Mini Zucchinis, an Italian variety that can be used in traditional ways and enjoyed raw!" shared Emily Murracas, Director of Marketing. "Two additional items that separate us from our competition are Teeny-Tiny Smuccies™, a smaller, bite-sized version of our award-winning strawberries, and CuteCumber™ Poppers, which has gained lots of traction over the last several months as a new kid favorite."

Mucci Farms will also be highlighting its Paper Top Seal, which was a 2020 CPMA Award Winner for Packaging Innovation.

“With plastic reduction at the forefront of the sustainability conversation, we were able to take an existing sustainable package and increase its environmental benefit by replacing the plastic lidding film with paper,” Emily explained. “It’s an exciting breakthrough for us as we haven’t seen anything like it in North America.”

These two new items and two popular items will be on display at Mucci Farms’ virtual booth, which the greenhouse visionary will be displaying via 3D software. This software has reworked Mucci Farms’ original 3D booth rendering into something that fits into the virtual United Fresh environment.

“We tried to have the same look and feel as our physical booth and, if you look closely, you’ll notice that we also created avatars of some members of our teams as an added detail so the visitor truly feels like they’re actually at the show,” revealed Wayne St. Denis, Creative Design Manager. “In fact, with our in-house marketing team, we felt like the online setting for this year’s trade show was right in our wheelhouse. Now, we’re looking forward to seeing the response to the new digital format, as it has the potential to make a significant impact on the way our industry typically does business.”

Mucci Farms’ virtual booth will also feature must-see video content and even Quarantine Essential “Digital Door Prizes.”

“Half of the prizes are Apple AirPods, so we’re hoping it entices attendees to drop by our booth!” said Emily. “With registration being free, we hope that there will be increased attendance, particularly of unique visitors that may not typically attend shows. We hope to see you there!”

For more United Fresh LIVE! coverage ahead of, during, and after the inaugural event, stay tuned to AndNowUKnow.

Mucci Farms