NASA Astronaut Jose Hernandez to Deliver Keynote at Viva Fresh 10th Anniversary; Dante Galeazzi Comments
MISSION, TX - Lights. Camera. Action! The Texas International Produce Association (TIPA) unveils this year’s keynote speaker: NASA astronaut, engineer, and entrepreneur Jose Hernandez will headline at the 10th annual Viva Fresh Produce Expo, taking place April 10–12, 2025, at the Marriott Marquis in Houston, Texas.
Hernandez’s journey—from migrant farmworker to astronaut aboard the Space Shuttle Discovery—is a powerful testament to perseverance, innovation, and breaking barriers. His story is a powerful reminder that dedication and vision can transform ambitious dreams into reality—an inspiration to an industry that feeds the world through relentless hard work and innovation.
“As we celebrate a decade of Viva Fresh, we’re honored to welcome someone who in part is one of us,” said Dante Galeazzi, CEO and president of TIPA, in a recent press release. “Jose Hernandez’s journey reflects the determination and resilience that drive our industry every day. We know his keynote will inspire our attendees to think bigger and push forward, no matter the challenges.”
A former NASA mission specialist and engineer, Hernandez is now president and CEO of Tierra Luna Engineering, LLC, and a University of California Regent. His life was recently featured in the 2023 biographical film A Million Miles Away, further cementing his legacy as an inspiration for future generations.
Join us for this special 10th-anniversary celebration and hear Jose Hernandez’s inspiring journey firsthand. Registration is now open, with exclusive opportunities for buyers, exhibitors, and sponsors.
Viva Fresh 2025 Highlights - register today!
- Expanded Viva Fresh Open Golf Tournament – Featuring Tour 18, a course with replicas of the world’s most iconic holes in golf.
- NEW Pickleball Tournament – A fun addition promoting networking through competition.
- Exclusive Buyer Opportunities – Complimentary registration for qualifying retail and foodservice buyers.
- Inspiring Networking & Education – Including In Bloom: Women in Produce and the YTIPA Reception.
For details, visit www.vivafreshexpo.com.
