SAN ANTONIO, TX - The holidays ensure that the cream of the crop rises to the top, and there is no better way to take note of this occurrence than in the fresh produce department. With retail demand hot for more versatile and flavorful produce items, NatureSweet^® is responding to the call with a new Constellation^® Holiday Medley pack. Offered in 24 oz and 10 oz packs, this medley is a vibrant mix of colorful and flavorful tomatoes with a fun holiday-themed package.

“Since launching the NatureSweet Constellation brand, the tomato medley category has been the fastest-growing category in snacking tomatoes and has driven considerable growth in the total tomato category,” Amit Patel, Director of Marketing, shares. “NatureSweet has helped retailers and consumers capitalize on this trend by launching fun and innovative packs that continue to create excitement for new and existing consumers.”

To help generate even more engagement around the Constellation brand this season, NatureSweet is also promoting a Holiday Dinner giveaway which retailers can expect will help to further advocate awareness and sales for the new offering. For NatureSweet, it’s just another way to say thank you to everyone that enjoys the company’s products this holiday season!

When I ask Amit what we can expect from the evolving packs moving forward, he shares how each seasonal medley utilizes a combination of seasonally driven varieties accompanied by unique and festive packaging and engaging digital promotions to drive trials with consumers and bring novelty to the produce category—a feat often found only in center-store categories.

“At NatureSweet, we also know that consumers eat with their eyes first. These seasonal medley packs help consumers create beautiful recipes that are festive for the holidays and great for all special occasions,” Amit reveals. “Health and wellness have been on the rise, especially in recent months, so NatureSweet is helping consumers make the right, yet delicious, choice during the Holiday Season.”

And for those retailers who covet exclusivity, the current Holiday medley is only available this month, December, and a few weeks into the new year.

“Each seasonal medley has been a limited-time product and has rapidly sold out, hence why we’re now looking at commitments for 2022 and beyond,” Amit tells me. “NatureSweet will continue to innovate and grow the category as it helps advance our mission to transform the lives of our associates and all agricultural workers in North America, aiming to make a positive social, environmental, and economic impact on the communities in which we operate. We want to thank our retail partners for their commitment to NatureSweet and their trial and commitments to innovations such as our Seasonal Medleys, which have been a great success.”

As we love to say in this industry: Variety is the spice of life! And NatureSweet is living that sentiment one medley pack at a time.

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