SALINAS, CA - The marketing squad at Naturipe Farms is getting a new member: Ashley Finster, who will join as Vice President of Marketing. The leader has nearly three decades of management experience, which she will use to direct the supplier’s marketing, communications, and digital strategies.

“I am excited to be leading Naturipe’s marketing team and looking forward to sharing all the great things Naturipe is doing,” said Finster. “I joined Naturipe because we have so many shared values—innovation, creativity, and working with the customer in mind—and I’m enthusiastic about their mission of providing high-quality, good-for-you products year-round.”

Before coming to Naturipe, Finster served as Chief Marketing Officer at SunFed Ranch, where she managed marketing, advertising, product development, category development, production of creative assets, and contributed to retail and revenue growth. According to a release, she also held roles at Treasury Wine Estates, California Olive Ranch, Wonderful Citrus, and The Wonderful Company.

In addition to her experience in consumer-facing business, Finster has provided strategic advice as a consultant at Deloitte and through contract work.

As Vice President of Marketing, Finster hopes to develop Naturipe’s strategic marketing plan further, expand its reach, and solidify its position as customers' berry of choice. Finster will report to Jim Roberts, President of Sales.

“I’m thrilled to welcome Ashley to the team,” said Roberts. “Ashley takes an analytical, customer-focused approach to marketing that will greatly serve not just Naturipe’s marketing efforts, but also our brand development and expansion goals. She has rich and varied experience working with major brands, and I’m looking forward to seeing how she applies that expertise to her work with Naturipe to achieve our key objectives for our growers, our customers, and ultimately the consumers that purchase Naturipe’s Family of Products.”

We wish Ashley Finster the best of luck as she takes on her new role!