CASTROVILLE, CA - Artichoke lovers everywhere are being encouraged by Ocean Mist® Farms to eat the vegetable to their hearts’ content through its Eat Your Heart Out Sweepstakes. The multi-faceted campaign launched on February 7 and will last through March 17, using email marketing, social media advertising, and sweepstakes prizes to drive demand and in-store sales.

“Our winter artichoke crop has delivered on high quality and abundance, therefore marking this as a perfect time to drive consumer demand through our Sweepstakes,” said Mark Munger, Senior Director of Marketing. “We want consumers to know that our artichokes are grown to deliver consistent flavor as well as premium health benefits. Artichokes contain prebiotic fiber and other immune-boosting and anti-inflammatory properties that will help you eat well, rest well, and play well in the new year.”

The promotion supports awareness of Ocean Mist’s winter artichoke variety during peak availability, a release stated. The supplier is aiming to increase consumption during these early months while health and nutrition are still top of mind by regularly educating consumers on the various health benefits of the category.

Participants can enter the Sweepstakes for a chance to win prizes. On Instagram, Ocean Mist Farms will also host two flash promotions throughout the campaign, which will be giving away prizes.

Artichokes traditionally grow best in a Mediterranean-like climate. However, Ocean Mist Farms has created a proprietary seed variety specifically for California’s Coachella Valley climate. By utilizing the area’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms can maintain its Gold Standard quality year-round.

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Ocean Mist® Farms