MONTEREY, CA - The role of e-commerce in organics will be explored at the upcoming Organic Produce Summit. The trade show announced a new education session titled “State of E-Commerce Produce Sales.”

The panel will be moderated by Ryan Mulvany, an E-Commerce Advisor and Investor, who will interview speakers Andrew McGregor, Senior Director of Produce, Misfits Market; and Roger Brady, Purchasing and Category Manager for Produce and Floral, Good Eggs.

According to a press release, the panel will delve into e-commerce opportunities for the produce industry, covering current successes and areas for improvement, including recent trends in direct-to-consumer retail.

It will go on to discuss the future of e-commerce and how organic producers can cater to this demand through e-commerce. It will then address challenges in selling perishable items directly to consumers.

If you haven’t yet registered for the event, click here.

We’ll continue to report on the show in the lead-up to the event, so stay tuned!