Publix and Healthy Family Project Help Serve Up 825,000 Meals to Food Banks Through Annual Campaign; Dwaine Stevens and John Shuman Comment
REIDSVILLE, GA - Healthy Family Project’s annual Fall Produce for Kids cause marketing campaign with Publix took place September 26 through November 4 in the produce departments of all Publix stores. There were 17 produce companies that provided 825,000 meals to the 37 Feeding America® partner food banks in the Publix market area. This is the campaign’s 22nd year and has raised more than $4.1 million for causes that support families and children in the communities in which Publix operates. The campaign has also helped to provide more than 15 million meals to Feeding America partner food banks.
“Publix is dedicated to creating positive change in the communities we serve,” said Dwaine Stevens, Director of Community Relations, Publix. “Our 22-year collaboration with Healthy Family Project’s Produce for Kids campaign reflects this commitment.”
During the six-week campaign, more than 1,300 Publix stores displayed signs near participating produce vendors, inviting shoppers to explore a free, bilingual digital cookbook. Each sign featured a QR code linking to the cookbook packed with seasonal recipe inspiration, a section introducing the Publix dietitian team, and nutrition tips.
According to a press release, the campaign sponsors were featured in a Healthy Family Project hosted Halloween themed Instagram Live cooking class and also highlighted in Healthy Family Project social media and e-newsletter content.
“Our continued partnership with Publix and our valued produce partners has allowed us to make a meaningful difference in Publix communities over the years,” said John Shuman, Founder of Healthy Family Project and President of Shuman Farms.
Partners supporting the fall Publix Produce for Kids cause-marketing campaign included Ayco Farms, Bay Food Brokerage, Chiquita, Coast Tropical, Crunch Pak®, Hero®, Del Monte Fresh, Fresh Express®, GT’s Living Foods, Mariani Nut Company, Marzetti®, Mission Produce, nasoya®, SUNSET®, Rainer Fruit, Village Farms Greenhouse Grown®, and Wonderful® Halos Mandarins.
To read more about the campaign, including a list of partner food banks, click here.
ANUK will continue to report on all the latest happening in our industry, so stick around.
