LAKELAND, FL - Shipt, an on-demand grocery delivery service similar to Instacart, is expanding its service in Atlanta with Publix, starting today on September 17.

Using a mobile app, consumers can select from a range of groceries available from their local Publix store, such as fresh fruits and vegetables, meat, and other perishable items, and have them delivered to their home.

This news comes on the heels of similar stories this month, namely Target’s recently announced pilot program with Instacart, as well as Whole Foods’ successful (and highly produce-centric) one-year anniversary with Instacart.

In the past, Publix experimented with other online grocery shopping services, such as Publix Direct in South Florida and Publix Curbside in Atlanta’s Toco Hills. According to the Atlanta Journal-Constitution (AJC), however, both services failed to make an impact in their respective communities and were subsequently shut down.

Available in the greater Atlanta metro area, including downtown, Buckhead, and the majority of the northern metro area including Alpharetta, Marietta, and Roswell, the AJC reports that Shipt’s shoppers are trained on how to pick quality produce and are directed to communicate with customers to ensure orders are completed accurately and delivered within an hour.

Members receive unlimited grocery deliveries for $99 annually, or $14 monthly. One of the perks for being a Shipt member includes free delivery for orders above $35. There is a $7 delivery charge for all orders, regardless of your membership status.

Shipt is not affiliated with Publix.

If you’re in the area for this year’s upcoming PMA Fresh Summit, Shipt might be an interesting app to check out.  For more information, check out Shipt’s website.

Shipt  Publix