PHARR, TX - It’s beginning to look a lot like VIVA. As the event quickly approaches, Red Sun Farms’ CEO of USA and Canada Operations, Carlos Visconti, and Senior Director and Head of Sales for North America, Harold Paivarinta, took the time to tell me why this is a must-attend, and in their case a must-exhibit, fresh produce gathering.

“Viva Fresh is a great venue to showcase the southern produce industry, including that of Texas, which is important for Red Sun Farms as it is our first U.S. location, and we currently ship over 18 million cases annually through our Pharr, Texas, facility,” Carlos says. “The show is filled with networking opportunities and educational sessions, while the trade show promotes conversations in a fun intimate environment.”

It is quite a schedule, kicking off with the fifth annual golf tournament Thursday, April 25, and finishing off with the Expo itself Saturday, April 27. When I ask what we can expect from Red Sun at booth #65, Harold’s answer is, in short, much.

“This year at Viva Fresh, Red Sun Farms will be showcasing our speciality lines, from snacking varieties to our savory cocoa tomatoes. However, our main focus will be our ground-breaking Sweetpops snacking tomatoes and our brand-new Sweetpeps, a 100 percent greenhouse-grown colorful mini pepper that comes in a convenient 8 oz bag,” he shares.

Viva’s well-noted for its convenient size and easy-to-navigate setup, but there is more Carlos says retailers and operators should know going into the show: “We would like our buyers to know that Red Sun Farms is a leader in the produce industry, and our Seed to Plate approach ensures the best in quality and flavor, as we control every aspect of the supply chain from seed selection to delivery. With farms located in Mexico, USA, and Canada, we are able to ensure service our customers demands 365 days a year.”

Don’t miss this and all other innovations and insights. The festivities kick off April 25 at the JW Marriott in San Antonio, Texas!

Red Sun Farms