ShopRite Launches "Fresh to Table" In-Store Experience at RoNetco Supermarkets-Owned Locations; Dominick J. Romano Comments
NEW JERSEY - Innovation is always on our doorstep—and shoppers always have an appetite for more. RoNetco Supermarkets is delivering a fresh take on convenience as it debuts Fresh to Table in New Jersey ShopRite locations.
“Fresh to Table offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Dominick J. Romano, Vice President and Chief Operations Officer of RoNetco Supermarkets. “The combination of wholesome seasonal foods, an outstanding variety of products, and convenience is designed to help our customers find the meal solutions they are looking for at the best possible price.”
RoNetco Supermarkets, owned and operated by the Romano family, has been part of Wakefern Food Corp. since 1956. As consumers continue to seek out healthier options, the retail chain is rolling this store-within-a-store format throughout New Jersey in several stores.
As noted in the release, Fresh to Table is designed within the store’s existing footprint, reinventing and reimagining traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience.
The Fresh to Table concept is an in-store experience where customers can find fresh on-trend foods, easy-to-prepare ingredients, and meal solutions in a variety of grab-and-go formats.
Other highlights of the Fresh to Table shopping experience include items and ingredients curated by ShopRite chefs and registered dietitians that have been procured from departments across the store including meat, seafood, produce, bakery, and more.
Where will we see this concept continue to expand next? Keep an eye on ANUK as we report.