NOGALES, AZ - Something new and bright is coming to SunFed’s already vibrant lineup. As the Arizona-based company prepares to head to the 2025 Viva Fresh in Houston, Texas, it is also queuing up an introduction buyers will be eager to make.

“We are excited to spotlight our newest addition to the SunFed product line, Hello Perfect Carrots! You’ll be able to sample them at our booth or on the pickleball courts—an event we are co-sponsoring,” JC Myers, Vice President of Sales and Marketing, divulges.

SunFed has been a proud supporter of Viva Fresh since its inception, and JC tells me under no uncertain terms that the supplier views this as one of the best shows of the year.

“A strong turnout of vendors and VIPs, a solid educational agenda, and a variety of fun activities at an amazing property—what more can we ask for?” he says.

When it comes to what buyers can expect with the latest addition to SunFed’s lineup, JC explains that the company is bringing the same attention to quality and detail that it has to a number of categories. It does not take its “perfect” label lightly.

“Keep in mind that we are already experts in the squash, eggplant, and cucumber space 52 weeks of the year, both conventional and organic. We continue to grow, expanding our pepper and melon programs, and enjoy partnering with our farms on new projects that complement our line up,” he explains.

When I ask JC about anything else that should not be forgotten when mapping out a Viva plan, enthusiasm continues to shine for the newest addition to SunFed’s portfolio: “I mentioned carrots, right?!,” he grins.

This is a milestone year for the Southwest event, as Viva Fresh marks its 10^th anniversary in Texas’ Space City. Don’t miss the big event April 10–12.