BAKERSFIELD, CA - Before we know it, Thanksgiving will be here—and retailers will want to be as prepared as possible for the holiday rush. Luckily, with partners like Bako Sweet®, that pre-holiday prep is a breeze. The brand is partnering with retailers to transform holiday produce displays and champion sweet potatoes as a holiday must-have this season.

"We understand that sweet potatoes have the potential to become a year-round staple due to their versatility," says Susan Noritake, Director of Sales. "We recognize the deep connection people have with sweet potatoes, often tied to their holiday memories. That's why we see this time of year as a golden opportunity to educate and inspire shoppers."

Bako Sweet has an innovative product line and eye-catching packaging that make consumers stop in their tracks. If they’re wanting to stock up to create the perfect holiday spread, Bako Sweet has them covered! In fact, according to a press release, the 3 lb mesh bags are tailor-made for crafting the quintessential Sweet Potato Casserole.

One of the ways to capture dollars this holiday season is to create engaging holiday displays and cross-merchandise with popular seasonings, marshmallows, brown sugar, butter, and other holiday items like green beans, cranberries, stuffing, and gravy to further emphasize the importance of including fresh sweet potatoes on the table this Thanksgiving and beyond.

Bako Sweet also encourages retailers to utilize social media to further inspire shoppers with culinary ideas. Retailers can take advantage of the brand's array of recipes available on its website.

In order to maximize Thanksgiving opportunities, Bako Sweet is partnering with registered dietitian Mackenzie Burgess from Cheerful Choices, as well as influencer Kelsey Preciado from Little Bits of Real Food. Burgess is creating her own version of the viral TikTok trend Accordion Sweet Potatoes paired with a Smoked Paprika Maple Aioli, while Preciado will whip up a delicious and creamy Dairy-free Mini Sweet Potato Cheesecake.

Stick with ANUK as we continue to cover the industry in the lead-up to Thanksgiving.

Bako Sweet®