UNITED STATES - In order to honor the multigenerational farms that make up our nation’s landscape, Syngenta launched its Grown for Generations campaign.

“Agricultural work is simultaneously fulfilling, challenging, specialized, unpredictable, and straightforward. There is a steadfast grit that permeates the work, and building that grit is critical to the success of family farms. It’s no wonder that farmers have cultivated resilience within themselves,” shared Walkyhr Macy, Customer Experience Specialist, Western U.S. “Without that resilience, long-term success would be difficult to reach. In the ever-evolving world of agriculture, true success is measured not just in seasons, but in lifetimes. Family farms, passed down through generations, embody this enduring legacy.”

The key messaging of the Grown for Generations campaign focused on three pillars: Long-Term Success, Resilience and Grit, and Legacy and Partnership.

“Syngenta is dedicated to supporting multigenerational farms and the type of success that is Grown for Generations. We invest in understanding the challenges watermelon growers face, with a commitment to being customer-first in the field, conducting trials, and collaborating closely with growers to support their success,” Walkyhr added.

Growers are at the heart of everything Syngenta does, so understanding the challenges that its watermelon growers face is paramount.

“At Syngenta, we honor grower traditions, values, and the wisdom gained through years of hard work, perseverance, and experience. Our innovative products are deeply rooted in the strong partnerships we've cultivated with growers across the United States and around the world,” added Fernanda Ferraro, Head of Customer and Brand, United States and Canada.

“Knowing what growers need is one reason we continue to invest in our breeding programs. As insect, disease, and other pest challenges continue to evolve, we want to support growers in consistently producing the highest quality fruit and vegetables possible,” Walkyhr explained.

Syngenta’s watermelon portfolio is packed with diverse varieties designed to meet market demands. They cater to both grower and consumer needs with versatility, disease resistance, fruit quality, marketable yield, shipping ability, and flavor.

For example, the Powerhouse variety delivers uniform, blocky fruits with excellent internal color and full flavor, offering high yield potential and early market advantage, making it ideal for growers in the eastern and western United States. Valor stands out with strong disease resistance package, higher fruit sets, and a bold, sweet flavor, making it perfect for the retail market, whether whole or fresh-cut. Virtue thrives in cool conditions, producing large, early fruits, and has shown promise in early slots in the Eastern U.S.

AndNowUKnow will continue to keep you in the loop regarding all things agriculture, so stay tuned!