HOUSTON, TX - There’s something about fresh that perks up the spirits of this trade news writer, especially when it comes from the likes of food distributor Sysco. Recently, the company announced it has launched a new Sysco Knows Fresh™ multi-channel campaign designed to promote both the company’s high-quality, fresh product offerings and its widespread availability to customers, consumers, and the industry.

“Sysco continues to lead our industry in providing an expansive fresh product assortment–including fresh meats and seafood, produce, dairy, and refrigerated specialty items. Especially during these challenging times, we want our customers to know they can count on Sysco to help them succeed with the product offerings their patrons need and want because Sysco Knows Fresh,” said Greg Bertrand, Executive Vice President, U.S. Foodservice Operations.

According to a press release, the campaign will use a multi-pronged approach including social media, product catalogs, emails, and videos. Local celebrity chefs in conjunction with Sysco’s own culinary experts will be featured showcasing fresh products, recipe ideas, and menu solutions.

Through the Sysco Knows Fresh campaign, the company plans to reinforce that it is open for business with fresh, high-quality products and that its network of companies, including FreshPoint specialty produce, stand ever-ready to support its customers’ success.

For more information on the Sysco Knows Fresh campaign, click here. For more insights and industry info, keep reading AndNowUKnow.

Sysco