MINNEAPOLIS, MN – Target is getting set to make company history on Sunday with the opening of its first ever TargetExpress.

The scaled-down store is in the University of Minnesota’s Dinkytown neighborhood.  The Minnesota Daily reports that the new store is only 20,000 square-feet and will carry roughly one-fifth of what a normal Target stores does, including school supplies, groceries, household items, home décor, cosmetics, health and pharmacy items and a small electronics section.

“This is our backyard; it’s very close to headquarters,” said Karl Anderson, the Dinkytown store’s team leader.

Prices will be similar to local Target stores but comparatively priced to competitors in the campus area.  Anderson adds that this TargetExpress store aims to relieve University students from a scarcity of grocery near campus by offering fresh produce, meat, deli, bakery, frozen foods and dry food items.

“The biggest thing we learned … is that students were telling us there’s nowhere to get fresh produce,” Anderson said.  “Dinkytown is sort of a desert for that.”

About 85% of the store staff is made up of college students.

For a look back at the conception of this new TargetExpress, check out our previous article by clicking here.

With Target joining other retailers in small format stores, which retailer might be next? Stay tuned to AndNowUKnow as we continue following this trend.