T&G Global's JAZZ™ Apples Enter Global Partnership; Rebecca Chapman Comments
NEW ZEALAND - One of the first things you should know about our team at ANUK is that we are obsessed with our fur babies. So, I was super excited to hear T&G Global’s latest announcement: JAZZ™ apples are entering a new global partnership with Warner Bros. Consumer Products, supporting the new animated adventure, DC League of Super-Pets.
“We’re so excited to be teaming up with Warner Bros. Consumer Products and joining the DC League of Super-Pets adventure. This is a great opportunity for our JAZZ brand to connect with children and families across the globe and help build healthy habits that last a lifetime,” said T&G Global’s Head of Marketing, Rebecca Chapman.
JAZZ will be releasing co-branded packaging and eye-catching point-of-sale displays with retail partners globally leading up to the film’s release in theaters only, beginning July 27 internationally and on July 29 in North America. According to a press release, the partnership will drive shoppers to stores with JAZZ apples on their shopping lists, thanks to additional amplification via social media and a robust digital ad campaign.
Consumers will also have the chance to win DC League of Super-Pets-branded drawstring bags and notebooks via online trivia games and quizzes accessed by QR code on packaging (Germany, Belgium, The Netherlands), an Instagram contest (United States only), or scanning their loyalty cards in select retail stores (New Zealand), the press release noted.
“Our new partnership also showcases JAZZ as the ideal, super refreshing snack fit for Superheroes! We hope this promotion will excite children and their families and help grow their appetites for naturally healthy and delicious fruit,” Chapman added.
T&G Global will be rolling out the marketing activations this month in key international markets including Germany, Belgium, the Netherlands, the U.S., Canada, and New Zealand.
Because let’s face it: our furry friends are more than just our cuddle buddies—they are superheroes in their own right! For more from the pet-loving team here at ANUK, keep a tab open for us.
