UNITED STATES - United Fresh LIVE! is finally here! Though we can’t all stand together as the ribbon is cut, we can join the Grand Opening LIVE! General Session, featuring United Fresh’s President and CEO Tom Stenzel and Chairman Michael Muzyk (President of Baldor Specialty Foods). Today, Monday, June 15, at 12 p.m. Eastern, Stenzel and Muzyk will kick off the new way of doing business and industry trade shows.

Katie Fitzgerald, Executive Vice President and Chief Operating Officer of Feeding America, will take the virtual stage following Stenzel’s and Muzyk’s opening session. This industry leader will deliver the week’s first keynote, in which she will explore how food has become the great equalizer during today’s pandemic and how we can continue to work hand in hand with food banks and other key partners to advance an America—and world—where no one is hungry, according to a press release.

Pictured from left to right: Michael Muyzk, President, Baldor Specialty Foods and Chairman, United Fresh Produce Association; Katie Fitzgerald, Executive Vice President and Chief Operating Officer, Feeding America; Tom Stenzel, President and Chief Executive Officer, United Fresh Produce Association

This week’s festivities—which tout the goal of bringing the entire fresh produce community together, to learn together, to create together, and to build our future together—will also include four additional LIVE! General Sessions, including the following:

1. Tuesday’s Women In Produce LIVE! General Session
   Celebrate Women in Produce Honoree Sarah Frey, President and CEO of Certified Women Owned Business Frey Farms and Founder of Tsamma™ Watermelon Juice and Sarah’s Home Grown
2. Wednesday’s Organic LIVE! General Session
   Get insights on the future of organics in a post-coronavirus environment, as Tonya Antle, Co-Founder and Executive Vice President of the Organic Produce Network, will host a panel of top industry leaders
3. Thursday’s Retail-Foodservice LIVE! General Session
   Pay tribute to this year’s 25 Retail Produce Manager Award winners and the nine Produce Excellence in Foodservice Award winning chefs and operators. Our sponsors Dole Food Company and FreshEdge™ will host a look in at the fantastic work of the front-line produce heroes
4. Friday's Closing LIVE! General Session
   As the first virtual event for the fresh produce industry draws to a close, industry leaders from around the globe will gather to explore what’s next. There will be life after this crisis, and food will win! Panelists include executive leaders and chairmen of Freshfel Europe, CPMA, PMA, Western Growers, and United Fresh
   
   

If you still haven’t registered, have no fear: click here. You won’t want to miss out on this week’s inaugural event!

United Fresh Produce Association