Weis Markets Pilots Customer Service-Focused Prototype
HAMPDEN TOWNSHIP, PA - An expansive new Weis Markets prototype store is set to open this week in the competitive West Shore market.
"We want this to be our latest and greatest and we have some new ideas here," said Kurt Schertle, the company’s Chief Operating Officer, in a report from local news source Penn Live.
The new 65,000-sq.-ft. store has an expansive local foods section, more than 1,900 organic and gluten free products, and will feature a massive produce department. It will also be replete with gas pumps, a drive-thru pharmacy, a pub, an ice cream parlor, and a Choboni Yogurt Bar.
The new supermarket will offer 1,200 conventional and 200 organic items, as well as eight varieties of fresh sqeezed juices, fruit and vegetable butchering, and fresh-ground peanut and almond butter.
"We are sort of a middle-of-the-road supermarket," said Jonathan Weis, the chain's Chief Executive Officer. "We always have one eye on pricing, and we compete with massive, massive competitors such as Royal Ahold, Wal-Mart, and Wegmans—and others who do a tremendous volume. So, that tempers our thinking. But, on the other hand, we have to be on trend. We want to be interesting, not boring or dull. We just have a philosophy that we're not going to be afraid to fail.”
The store has been a long time coming; its location was proposed more than six years ago and is set to open at 8:00 a.m. local time on Thursday, March 9, 2017.
The prototype store will also incorporate a number of environmentally-friendly innovations—including LED lighting and skylights and advanced refrigeration technologies aimed at reducing refrigerant emissions by 60 percent.
Weis hopes to use the new store as a test case, eventually incorporating the most successful elements of the prototype store into the chain’s other locations.
"What works we will move to the other stores. What doesn't have applications, we won't," said Schertle. "Do we think we know what is going to work? Yes. Is it all going to work? We know it won't, and we'll pivot from there."
How will the store’s success going forward reshape Weis’s business? What implications will this have on the retail landscape? AndNowUKnow will keep you up to date with the latest information.
