AUSTIN, TX - Whole Foods Market and Instacart have launched a new phase in their partnership and will now be collaborating to offer Whole Foods shoppers new convenient in-store pickup options. While Instacart and Whole Foods have had a longstanding partnership for Instacart's one-hour delivery service, according to Fortune, now Instacart shoppers will be embedded in Whole Foods stores, meaning a faster, more streamlined service for online shoppers.

"Instacart makes it extremely easy for our customers to buy Whole Foods Market products from 15 cities and have them quickly delivered—whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Walter Robb, Co-CEO of Whole Foods Market. “We are thrilled to add this additional convenience for our customers.” 

“Instacart and Whole Foods Market are two companies that share a common vision to create great grocery shopping experiences,” said Apoorva Mehta, CEO and Founder of Instacart. “Whole Foods Market is our most requested shopping destination, and we’re happy to be working together to create a seamless, quick option for customers with busy lifestyles.”

According to a press release, Whole Foods will be testing this new service at select Austin and Boston stores over the next month, before launching the program nationwide. Currently, Instacart offers Whole Foods shoppers its delivery services at all of its 15 locations in Atlanta, Austin, Boston, Boulder, Colorado, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia, Portland, Oregon, San Francisco, San Jose, California, Seattle, and Washington, D.C.

To learn more about Whole Foods and Instacart's delivery options check out this great video:

In order to celebrate this new expansion of their partnership, Whole Foods and Instacart have announced a new contest in which Instacart users can vie for the chance to win free groceries for an entire year. The companies will be including hidden game pieces in Instacart delivery bags starting September 12th, with five chances to win. For more full contest rules and details check out Whole Food's website here.

Congratulations to Whole Foods and Instacart for this exciting new phase in their partnership!  

Whole Foods Market