BOISE, ID - WinCo is expanding its in-store organics selection with a new all organics aisle in the produce section. According to the company's Facebook page, the new section is so far only being tested in select stores, but plans are in place to expand the program if it meets with success in this preliminary stage.

In response to a comment on its Facebook page a WinCo spokesperson wrote, “We're testing this area on a few stores...but we'll gladly let our Produce team know you want to see it in Oregon - thank you!”

So far the program has met with enthusiastic approval from loyal WinCo shoppers. WinCo highlighted one customer's comment which read: “I just wanted to say thank you for widening your selection of natural and organic products. You have the best prices in town and have saved me a trip to a second store by expanding choices! A special thanks for bringing back organic milk by the gallon, and introducing more organic produce.”

WinCo's actions reflect a growing demand for organic vegetables among American consumers. Earlier this summer for example, ANUK reported on a survey by the Organic Trade Association which found that 'heath' and organic foods are becoming increasingly synonymous for American consumers looking to feed their families. Retailers across the country are having to step up their organics game to keep up with this growing demand, and WinCo is no exception. 

To read more about this enlightening survey check out our article on the subject here.

Stay tuned to AndNowUKnow for any updates on WinCo and its partners in the retail industry.  

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