ORANGE COUNTY, CA – As part of the partnership between the kiwifruit provider and Produce for Kids®, Zespri’s SunGold Kiwifruit is now being featured in the Power Your Lunchbox Pledge—a national campaign that encourages families to pack a healthy lunchbox with wholesome fruit and veggies from participating companies.

“We are excited to partner with Produce for Kids,” explained Sarah Deaton, Zespri’s Marketing Manager for North America, in a company press release. “The SunGold Kiwifruit has a sweet tropical flavor and is delicious, nutritious, and easy-to-eat. It’s ideal for a kid’s lunchbox. Besides the amazing taste, a serving of kiwifruit has three times the vitamin C of an orange and a range of other health benefits. The Produce for Kids program is the perfect partnership to help families on their healthy eating journey understand the benefits of kiwifruit.”

Since 2015, Produce for Kids partnership with Feeding America has provided four million meals to families in need—all while encouraging families to eat healthier with simple recipes and fresh ideas. Produce for Kids and its partners have raised more than $6 million children’s charities across the country while helping promote the produce industry and the consumption of fruits and vegetables. For every pledge, Power Your Lunchbox partners donate a collective $1 donation to Feeding America® to provide meals to families in need, and each dollar helps provide 11 meals secured by Feeding America® on behalf of local member food banks.

“Families are looking for ways to start the year off on the right foot and the Power Your Lunchbox Pledge offers everything they need in one spot,” said Trish James, Vice President, Produce for Kids. “Families want to know their kids are receiving the right brain food to get them through the day. Our registered dietitian-approved meal inspiration, tips, and ideas provide the foundation families need for success.”

Zespri’s SunGold Kiwifruit will be featured on the Power Your Lunchbox microsite and promoted through the Produce for Kids social channels, which include content from bloggers and social media influencers. Additionally, Produce for Kids will host a Twitter party on August 17 at 4 p.m. EST to generate excitement. Prior to the Twitter party, Zespri is sending SunGold Kiwifruit to bloggers and promoting the event to draw awareness to SunGold and Produce for Kids. And special co-branded recipes featuring Zespri’s SunGold will be promoted throughout the campaign, as well.

In a press release, Zespri and Produce for Kids noted that participating retailers promote the Produce for Kids program because it helps augment their shoppers’ experience by providing additional tools to prepare healthy meals for their families. Throughout the year, shoppers can look for the Produce for Kids logo next to produce brands at participating retailers to support local charities, and consumers can also use Produce for Kids’ recipes and online content as a valuable resource.

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Zespri Produce for Kids