NewStar Fresh Foods

NewStar Fresh Foods was founded in 1996 as a result of the merging of two leading Salinas Valley fresh vegetable grower/shippers, and a rich collaboration of Salinas Valley farmers. The merging of complementary facilities, administrative and operational structures, and a superior land base of growers enabled NewStar Fresh Foods to immediately establish a strong presence in key markets and production regions. The strength of product offerings included a broad line of commodities, and bolstered NewStar's industry leading position in its flagship items: Green Onions, Asparagus, and value-added Spinach and tender leaf greens.
Over the years, NewStar continued its founding belief of investing in technologies and facilities that enhance its distribution and processing capabilities. In 2000, NewStar acquired a leading competitors Salinas Valley operation, enabling expanded sales and distribution, and firmly securing NewStar as the industry leader of superior quality iceless Green Onions. In 2001, NewStar built a distribution and value-added processing facility in Yuma, Arizona, and in May 2004, NewStar expanded the Salinas facility with a new, state-of-the-art value-added processing facility. Concurrently, NewStar's Mexican operations were upgraded to meet the growing demand for iceless green onions.