Reggie Griffin has over 40 years of experience in the retail grocery business, both in Merchandising and Operations with the last 10 years as the Corporate Vice President of Produce & Floral Merchandising and Procurement at Kroger. Kroger’s team was responsible for both produce and floral sales for one of the largest traditional supermarket chains in the U.S., with a floral operation that is still one of the largest in the world. Reggie has been active in the produce industry, serving as the 2011-2012 Chairman of the United Fresh Produce Association (UFPA), past Board Member of Produce Marketing Association (PMA), and past Chairman of Produce for Better Health Foundation in addition to serving on several industry-advisory panels. He now owns Reggie Griffin Strategies LLC, a business committed to “Growing the Ultimate Customer” and working with clients both nationally and internationally. Reggie’s dedication and passion is to drive positive growth for his clients, coupled with long-term marketing insights.
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