Agrovision Celebrates 10-Year Anniversary; Steve Magami Shares
LOS ANGELES, CA - A lot has happened in the past decade, including the impressive growth of Agrovision. The company is celebrating its 10th anniversary, looking back on a decade of pioneering work in the berry industry to become a major grower of blueberries in Peru, the principal exporter of premium Jumbo blueberries to North America, and a primary blueberry exporter to China.
“By identifying specific global microclimates that align with new superfruit genetics, Agrovision is providing the market with more resilient fruit, a higher level of supply certainty, and less complexity,” said Co-Founder and Executive Chairman Steve Magami. “Research shows that, more than ever before, consumers are becoming more health-conscious. Our premium superfruits—with bigger berries, superior flavor, more crunch and all-natural health benefits—are perfectly positioned to capture this consumer-driven opportunity. As we celebrate our 10-year anniversary, Agrovision continues to marry innovation and passion to deliver on its promise of a reliably consistent better berry for the world.”
In 10 years, Agrovision has established immediate access to major consumer markets worldwide. Its global farming footprint, with complementary harvest seasons, supports year-round supply while advanced agricultural technology brings to market new premium berry varieties.
According to a press release, Agrovision has invested more than $350 million in its operations in the last six years, with plantings of premium varieties accelerating each year. The company is executing its next phase of growth with expansion planned throughout Asia.
Agrovision partners with leading breeders to develop a broad portfolio of premium varieties to elevate the experience of eating berries and grow consumption. Its newest offering for the European market, the award-winning new Pink Star® raspberry, is now being grown in Morocco and Mexico.
Agrovision’s sustainability strategy follows a three-prong model: increase the biodiversity of ecosystems and ecological functioning in the regions in which it operates; mitigate climate change; and improve the quality of lives of the local population and communities. Agrovision has been recognized with multiple awards and distinctions for these efforts.
Cheers to the next decade!
