GERMANY - Aldi Süd recently launched a new program called What’s Next, an initiative that aims to support start-ups seeking to innovate the food sector. The program encourages businesses to present ideas and products, all while promising an opportunity for a chance for their products to be listed at Aldi stores.

According to Retail Analysis, Aldi’s product and quality teams will work closely with these businesses to help them get their start in food retailing.

But why is this of particular interest to ANUK readers? By starting this program, Aldi is aligning shoppers’ interests with its own retail programs, meaning that it takes into account what consumers interests are before adding new products to stores. This level of differentiation is key in standing out from other retailers.

We noted the similarities of this program to Walmart’s call for entrepreneurs earlier this month in its Open Call. Is this the next step for retailers in ensuring they stand apart from the competition? AndNowUKnow will continue to report the latest in retail.

Aldi