UNITED KINGDOM - London, England, has become the epicenter of Amazon’s latest market strategies as the e-tailer continues its global expansion. Amazon will begin free and same-day deliveries of groceries in London for its Prime members as it looks to cash in on fast-growing demand for buying essentials online, a trend that has been boosted by the coronavirus lockdown.

Customers with a Prime subscription can order meat, produce, snacks, and other household essentials from Amazon UK’s Fresh service in two-hour windows for orders above £40 ($52) or as fast as same day for orders placed before 9 p.m. in most areas, the e-commerce giant stated in its press release. The service is available today in parts of the South East, including Woking and Guildford, and will be rolling out across the U.K. by the end of the year. According to the release, this is the first time Amazon has released this service in the U.K.

Fast and free grocery delivery from Amazon Fresh will expand to millions of Prime members across the U.K. before the end of the year. This will include great selection, fast delivery, and all of the best of Amazon Fresh.

While Amazon expands its presence and grocery offerings in the United Kingdom, how will the e-tailer continue its market expansion in the United States? ANUK will continue to report on the latest.

Amazon UK