Associated Wholesale Grocers Partners With Upside; Stacy Bowen and Tyler Renaghan Share
WASHINGTON, DC - As inflation and other economic factors have inspired consumers to tighten their purse strings, Associated Wholesale Grocers (AWG) has teamed up with Upside to open new opportunities for profit generation for its members. Upside will expand its network of 100,000 retailers nationwide through this partnership.
“Grocers across the nation are actively seeking innovative avenues to boost profits while catering to the preferences of their customer base. Our collaboration with Upside helps to fulfill our mission to our member-retailers by equipping them with a diverse spectrum of vital resources, offerings, and solutions to excel competitively in their markets,” said Stacy Bowen, AWG Vice President of Sales, Support, and Solutions.
As a release explained, shoppers are looking for value during this high inflationary period, with nearly 77 percent of survey respondents indicating that they engage in price shopping when purchasing groceries. With Upside’s personalized promotions, retailers can attract new consumers and boost basket share up to 10 percent. The service also leads to 1.7 times more visits than the average shopper and 1.9 times higher spending than the average consumer.
Upside’s personalized, profitable promotions platform reaches shoppers when deciding where to buy—well before the point of sale— and offers them the right incentive to shop with partners instead of competitors.
“Changing consumer behaviors—including cross-shopping, heightened price sensitivity, and a pursuit of value—are making it all the more challenging to grow market share. While loyalty programs remain crucial and indispensable for customer retention, Upside is proud to boost their impact by bringing new and lapsed customers into the fold,” commented Tyler Renaghan, Upside Vice President of Retail.
To read about Upside and this new partnership, click here.
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