ANAHEIM, CA – Avocados from Mexico (AFM) is bringing its new “Made with Love” campaign to the PMA Fresh Summit Exposition this Fall. This campaign shows the love and dedication which AFM puts into every avocado it cultivates, as well as how consumers can use these delicious treats to turn a simple gathering into a fiesta.

“As a strong market leader, Avocados from Mexico is launching a bold, assertive plan that accomplishes our objectives of reinforcing the brand in the minds of consumers, while maintaining a healthy steady growth for the category,” said Alvaro Luque, President of Avocados from Mexico. “As a leading brand in the segment, we are committed to growing the market. Our new plan delivers more than 1.6 billion impressions to drive avocado purchases and frequency.”

According to a press release, Fresh Summit attendees will be able to enjoy avocado dishes from two gourmet food trucks, highlighting the use of avocados in guacamole, sandwiches, salads, and snacks, as well as multimedia content and the latest nutrition information, in a promotional push designing to engage all of the senses.

Key to the “Made with Love” campaign is a multi-tiered marketing program designed to foster category growth through promotions, partnership, and innovations. Celebrities like Chef Patti Jinich, Maggie Jimenez, and Barbara Ruhs will be serving as brand ambassadors for AFM.

Keeping avocado themed dishes at the forefront of sports fans' minds will also be key to this year's promotional efforts.

“Super Bowl Sunday is one of the top avocado consumption days of the year, and AFM will continue with its football/themed promotions through the college bowl season and the National Football League playoffs,” said Maggie Bezart Hall, Vice President of Trade and Promotion for AFM. “We are excited to share our expanded Super Bowl plans with our partners at PMA and continue to build the momentum.”

Check out the rest of AFM Fresh Summit schedule below:

Avocados from Mexico Booth #2414

Saturday, October 18th

• 7:45 am: AFM featured as a PMA General Session Breakfast sponsor.
• All Day: Produce for Better Health Supermarket Dietitian tours by Barbara Ruhs, RD.
• All Day: Avocados from Mexico samples featured four ways.
• 10:30 am: New Booth Ribbon Cutting Ceremony.
• 12 noon: Pavel Pardo, Mexican soccer legend and AFM brand ambassador appearance.

Sunday, October 19th

• All Day: Avocados from Mexico samples featured four ways.
• 11 am: Jorge Campos, Mexican soccer icon and AFM brand ambassador appearance.

Avocados from Mexico