NEW YORK CITY, NY - In the face of sweeping change, many have turned to new tactics to distribute product across the U.S. In line with increasing delivery convenience, Baldor Specialty Foods delved into a new strategy to maintain momentum. The distributor recently launched a home delivery service program in New York City, delivering popular dishes from restaurant partners straight to the consumer.

“With so many of us still unable to enjoy our favorite restaurant dishes because of the pandemic, we decided the next best thing was to bring these restaurant dishes to our home delivery customers,” remarked CEO TJ Murphy, in a statement taken down by Bronx Times.

The program, which is called “The Restaurant Series” recreates dishes from a growing list of Baldor’s restaurant clientele ranging from four course meals to meal kit-style offerings.

“As we strive to provide our home delivery customers with exciting new meal options, we will continue to work with new restaurant clients and chefs to share more exceptional dishes over time,” said Benjamin Walker, Vice President of Sales and Marketing.

The program, which is currently only available in New York City, may expand to some of the other markets Baldor serves along the East Coast.

This strategy, as we’ve seen implemented by retailers like Kroger and H-E-B, is one to keep supply and demand going during these unprecedented times.

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Baldor Specialty Foods