YUMA, AZ - After playing an integral role on the Bard Valley Natural Delights® marketing team for the past six years, David Baxter is stepping into another crucial position. The date category expert has been promoted to Vice President of Sales and Marketing thanks to his exceptional leadership and vision for growth.

“One of my proudest achievements has been assembling a sales and marketing team that collaborates seamlessly to achieve our shared goals,” commented Baxter. “We’ve got a lot of exciting opportunities ahead of us as a brand, and I’m really looking forward to what our team will be able to do to serve our company’s mission heading into our new crop next year.”

Baxter joined Natural Delights as Product Manager, a role in which he focused on innovation and maintaining high product standards. As a press release explained, his dedication and expertise quickly propelled him to the role of Director of Marketing and Business Development, where he focused on developing and executing marketing strategies while driving business growth.

In his new role as VP of Sales and Marketing, Baxter will oversee the marketing and sales strategy for the brand. He will use his expertise to support the grower community in maximizing the value of their crops, provide retail partners with best-in-class sales and marketing programs, and drive consumer demand by making dates fun and accessible.

“David brings collaborative leadership to our sales and marketing team and has created a dynamic team internally that has helped drive demand for the brand and category,” shared Hector Altamira, Chief Executive Officer of Natural Delights. “We’re very lucky to have him on the team, and are glad to see him stepping into this elevated role.”

Congratulations to David Baxter on this exciting promotion!