IRVINE, CA - A recent announcement came down the pipeline that Jeff Oberman, who served as President and Chief Executive Officer of California Avocado Commission (CAC) will be leaving the organization to pursue other interests.

“We are appreciative of the progress that the Commission has achieved with Jeff at the helm as our President and CEO. We wish him the very best in his future endeavors,” remarked Rob Grether, Chairman of the California Avocado Commission. He wished to express gratitude for Jeff's service and his positive contributions to the organization.

According to a press release, over this past year, CAC has implemented significant changes to strengthen the organization and its standing in the industry.

Some of these changes include:

• Organizational Restructuring - Jeff led the charge in restructuring the organization and its vendor relationships. These changes have increased operational efficiency and led to significant cost savings
• Balanced Promotion Strategy - Recognizing the importance of both Consumer marketing and Retail and Foodservice trade partnerships, Jeff helped reshape the Commission's strategic promotion efforts. This more balanced approach is anticipated to yield cost savings and enhance program effectiveness
• Key Leadership Addition - Jeff's commitment to enhancing the organization included the recruitment of a new Vice President of Marketing, who has since played a pivotal role in shaping and executing CAC’s marketing strategies

ANUK will continue to keep an eye on news across the industry, so stay tuned.

California Avocado Commission