WATSONVILLE, CA - California Giant Berry Farms, a leader in fresh berries, shared a blueberry crop update forecasting increased volumes of organic and conventionally grown blueberries. The promising start to the domestic blueberry season has come with early season harvests underway and a focus on delivering exceptional quality.

Conventional blueberry production is ramping up, with the Florida season commencing last week and Georgia anticipated to begin the first week of April. The Central Valley will follow suit, with harvests expected to begin in early May, ensuring a consistent supply of fresh, conventional blueberries.

On the organic front, Oxnard is currently experiencing peak production, yielding high-quality fruit. These supplies will be supplemented by organic harvests from the Central Valley, beginning in early April.

“At California Giant, we're not just harvesting blueberries; we're cultivating an exceptional berry experience,” shared Tim Youmans, Vice President of Sales, in a recent press release. “This dedication to superior quality translates directly to increased sellability. Consumers are consistently drawn to the vibrant color, firm texture, and sweet, juicy flavor of our berries, creating repeat purchases and driving category growth.”

California Giant is also excited to highlight the availability of its premium GIANT™ Blueberries. These large (20mm+) and exceptionally flavorful berries are now available in a vibrant new label design, selected by California Giant’s consumer audience. The GIANT Blueberries, renowned for their impressive size and superior flavor, undergo rigorous sorting on a state-of-the-art Unitec sorting line at the company’s Santa Maria packing facility. This process ensures that only the highest-quality berries, selected for color, firmness, size, and other quality indicators, are packaged into each clamshell.

California Giant continues to deliver on its mission to provide the best berry experience by offering a year-round supply of fresh berries that represent the highest standards for quality and consistency.