WATSONVILLE, CA - What better way to kick off 2020 than with a newly-fortified executive team? California Giant Berry Farms did just this, recently welcoming Sean Martin as the new Chief Financial Officer (CFO). Martin will supersede Dan Nicola as he begins his transition into retirement after serving as CFO at the company for more than 30 years. Nicola has been a strong and vital asset and a long-term friend to all at Cal Giant through his expansive and prosperous career.

“I’d like to thank Dan for his many years of service to California Giant,” said President, Joe Barsi. “Dan’s plan was to retire in 2020, and the addition of Sean was part of the company’s succession plan for key executive positions, with Dan remaining with the company until October to assist with the transition. We are very excited about the addition of Sean Martin to the Executive Team with a background in large consumer goods companies and berry industry experience making him a great fit for the company.”

According to a press release, Martin comes to Cal Giant with an extensive background, having earned an MBA from the University of Louisville. Additionally, he brings with him over 30 years of financial leadership with both public and private companies, including six years in the berry industry.

“I’m excited to be a part of the California Giant Team, back in the Santa Cruz County, and look forward to enjoying more of the wonderful community here,” said Martin.

Martin has expertise in strategic planning, organizational restructuring, reduction of business risk, business evaluation, and financial management, with an emphasis on establishing and building strong teams for finance, accounting, and information technology.

The berry company will continue to build upon its strategic plan set in place by Barsi, developing a high-performance management team and maintaining company culture as we move through 2020.

Congratulations to Sean Martin on this exciting opportunity!

California Giant Berry Farms