ORLANDO, FL - Marketing maven Wendy McManus is taking a new tack; after 17 years in fresh produce marketing, McManus is shifting into a coaching position, working to facilitate PMA’s Volunteer Leadership seminar, and helping those in the industry take a fresh look at their potential.

“For me, the best part about this work is seeing my clients reach their highest goals and celebrating that success,” said McManus, in a press release, noting that she is elated to have the opportunity to share actionable tips and help volunteer leaders be more effective in their work.

As a speaker and facilitator, the Produce Marketing Association has tapped McManus to lead its Volunteer Leadership session in conjunction with Fresh Summit. The session is designed to help energize the volunteer chairs, vice-chairs, and staff liaisons of PMA committees for the work they will be tackling in the year ahead.

According to Connect 2 Potential's press release, after working with a coach to develop and amplify her capabilities, McManus decided that coaching was her calling. Her enthusiasm for coaching, and the potential it can bring to one’s career, led her to launch the Lean In To Leadership program.

“It’s a great privilege to serve the produce industry in this new way,” McManus said. “When people connect with their core selves and get clear about what they want to accomplish, they can unlock such massive potential.”

Lean In To Leadership, a development program for mid-career women in the produce industry, is currently running as a pilot from September to November. Current participants include rising stars representing produce firms across the U.S., McManus noted, adding that the program is slated to run again in the spring.

The program includes group calls, along with one-on-one coaching sessions for each participant.

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