MIAMI, FL - Besides its flavorful mangos, Continental Fresh is recognized for its dedication to getting clean water into the hands of people around the world. Now, in celebration of World Water Day on March 22, the importer is highlighting the importance of safe access to fresh water.

“While we’re a produce importer and we’re in the business of selling fresh, quality produce on time and in peak condition, we’re also in the business of making a difference,” shared Continental Fresh Founder and Chief Executive Officer, Albert Perez.

Continental Fresh sells mangos under its Water For All brand. With every Water For All branded box of mangos sold, a percentage of proceeds is donated to fund clean water and sanitation projects in Latin America through the non-profit BLUE Missions, a release explained.

According to the UN, 2.2 billion people globally are living without access to safe water. Continental Fresh’s Water For All is a program that aligns with the U.N.’s Sustainable Development Goal of water and sanitation for all by 2030.

“Water is the basic foundation of a community,” added Perez. “Many young family members walk hours to collect it, and oftentimes, the water they find is not safe to drink. Without clean water, families are locked in cycles of poverty, sickness, and low education levels. By funding water projects in rural communities, we are taking a huge step in breaking the poverty trap while bringing empowerment, health, and opportunity to local communities.”

Blue Missions is partnering with the City of Coral Gables and Vaco Studios to raise awareness about local water issues through a new public art installation, The Water Below Us, on Giralda Plaza. The installation harnesses the power of augmented reality, where viewers can use their phones to reveal another dimension of the hanging “well.”

“Passionate about people, produce, and making a difference, at Continental Fresh, we believe that the future is in the hands of those that can find a purpose other than just adding to the bottom line,” Perez concluded.

Keep clicking on AndNowUKnow to see how Continental Fresh continues to support access to fresh water globally.