David Peterson Joins PRO*ACT’s Senior Vice President of Sales
MONTEREY, CA - PRO*ACT is continuing to evolve as a produce supply-chain management company, with the recent addition of David Peterson in the newly created role of Senior Vice President of Sales. Peterson will be based in PRO*ACT’s Monterey office and reports to the COO.
“One of our initiatives this year, given our rapid growth, is to create a well-defined structure to support sales,” Brian Kane, Chief Operating Officer, says. “The new position of Senior Vice President of Sales will help to focus our activity on new opportunities as well as serving existing customers. David brings years of valuable experience to the role. We are fortunate to have him join our team.” 
Peterson brings more than 35 years of experience in agri-business leadership positions to his new role, including his time as Vice President of Procurement for Danaco Solutions in the company’s Salinas office, and also Senior Vice President Business/Agriculture Development for Sun World International in Bakersfield, California. Peterson has also held leadership roles such as General Manager of Produce for Sysco Corp., where he established one of the first centralized produce marketing and procurement operations in Salinas that is still around today, according to a press release.
Congratulations, David, on your new role with PRO*ACT and all that is yet to come!
