NOGALES, AZ - As suppliers and buyers of fresh produce, we know and understand the important role that fruits and vegetables play in living a healthy lifestyle. Further emphasizing the impact that these categories have, Divine Flavor has teamed up with the American Institute for Cancer Research (AICR) to spread awareness about how table grapes can play a pivotal role in a plant-based diet that could reduce the risk of cancer. Together, the duo will further advocate for the popular category and showcase to shoppers how to incorporate table grapes into their everyday meals.

“Table grapes are extremely versatile fruits which greatly contribute to a cancer protective diet,” said Michael DuPuis, Public Relations Manager for Divine Flavor. “Besides being sweet and delicious, grapes contain so many health benefits such as powerful antioxidants like polyphenols and resveratrol. Our partnership with the American Institute for Cancer Research was important for us because their vision coincides with our mission of educating consumers about healthy foods.”

Throughout the past three decades, AICR has funded research that has helped develop further understanding of the link between lifestyle and cancer.

According to a press release, the organization has contributed more than $110 million to support hundreds of studies conducted at universities, hospitals, and research centers across North, South, and Central America. Now, AICR and Divine Flavor will continue to highlight the relationship between healthy eating and cancer prevention.

“AICR wants to raise awareness about the link between cancer risk and lifestyle choices, and eating a healthy, plant-based diet is one of those factors that people can control,” said Jodi Street, Director of Corporate and Foundation Relations at the American Institute for Cancer Research. “We are grateful for our partnership with Divine Flavor to help us promote healthy eating through this campaign.”

To help consumers work more fresh produce, and table grapes, into their diets, Divine Flavor will be showcasing a variety of recipes on its website in addition to working with registered dietitian nutritionist Liz Weiss. In partnership with AICR, the grower is also urging shoppers to follow AICR’s 10 Cancer Prevention Recommendations to reduce their overall cancer risk and have a healthy survivorship during and after cancer treatment.

“Through AICR and registered dietitian nutritionist, Liz Weiss at Liz’s Healthy Table, we were able to get very creative with some of our high-flavored varieties and prepare some very delicious recipes consumers could use and be excited about,” continued DuPuis. “As a supplier of fresh fruits and vegetables, Divine Flavor is proud to offer not only high-quality and delicious products for our customers, but also products which contribute to their overall well-being.”

Divine Flavor is currently in the middle of it is table grape season which is anticipated to run into the first weeks of July. Specializing in over 20 commercial varieties of table grapes, including its popular Cotton Candy™ grapes, Jellyberries™, and Gummyberries™, the supplier has the perfect lineup to encourage consumers to stock up on table grapes to improve their health.

As more partnerships showcasing the power of fresh produce come to fruition, AndNowUKnow will continue to report.

Divine Flavor