DMA Solutions Releases Tips to Better Promote Foodservice in Lead-Up to PMA Foodservice Delivered
DALLAS, TX - The virtual PMA Foodservice event is right around the corner, and we here at ANUK couldn’t be any more excited! Foodservice is a major part of our industry, whether it be in restaurants, schools, or even online. Thought-leaders over at DMA Solutions is getting the word out with its informative post, “Serve Up Better Foodservice Content with These Tips.”
“It is no secret that the COVID-19 pandemic has been particularly devastating for the foodservice industry. We anticipate foodservice buyers will be on the hunt for cost-effective and convenient solutions for grab-and-go and takeout in the coming months,” Mackenzie Wortham, Account Manager and Managing Editor of DMA’s The Core Blog, stated. “Looking on the bright side, for fresh produce, our current situation has potentially resulted in an increased demand for healthy, fresh food, especially organic produce. This means that foodservice buyers are actively seeking information about the products you grow and sell.”
Some ideas listed in the post include:
- Create content that educates about where fresh food is grown
- Build a “Foodservice Hub” on social media
- Host a (virtual) event tailored to foodservice professionals
- Offer school foodservice professionals special curriculum
- Discover the power of public relations
“Foodservice opens a whole new realm of possibilities for fresh produce marketers to produce exciting and helpful content that can ultimately drive more demand for their products,” wrote Wortham.
For more information on how to ramp up your foodservice offerings, click here for the full post.
Keep checking back to ANUK as we bring the latest in the fresh produce industry.
