Duda Farm Fresh Foods Kicks Off "Sweet That Can't Be Beat" Sweepstakes; Nichole Towell Discusses
OVIEDO, FL - If you can’t tell by now, there’s nothing we here at AndNowUKnow love as much as a good produce pun. That is why when Duda Farm Fresh Foods informed us that it would be asking consumers and retailers to get a little corny this summer with its “Sweet That Can’t Be Beat” sweepstakes centered around its Dandy® sweet corn, we were all ears.
“While we are known for our celery products, we are excited to showcase our Dandy sweet corn with this promotion,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “Not only are we able to use a fun and engaging play on words, we’re also able to offer our shoppers more insight on corn and additional ways to use aside from the usual grilling this summer.”
Through recipes, cooking tips, nutrition information, super corny facts, and this sweepstakes, Duda is looking to up consumption of fresh, United States-grown corn among consumers and highlight its Dandy sweet corn in the produce aisle, a press release explained.
Now through July 11, shoppers can enter the “Sweet That Can’t Be Beat” sweepstakes for the opportunity to win one of three grand prizes, and one winner a week will be selected to take home Dandy sweet corn, custom stickers, and coupons. To promote the event, Duda is utilizing a 360-degree marketing strategy that includes online advertising, email and social media campaigns, influencer support, a regional TV segment, and more.
Appealing to shoppers’ desire for convenience and versatility, Dandy sweet corn comes in bulk and pre-shucked, pre-washed, and pre-cut tray pack options. All of its sweet corn comes from Florida, Georgia, and Michigan.
Buyers, take advantage of this prime merchandising opportunity because this sweepstakes will surely yield a-maizing sales results.