KANSAS CITY, MO - A handy new software tool is hitting the produce industry, as Empower Fresh Company has rolled out its Empower Fresh® web-based application. Through the use of this solution, independent retail produce operations can boost their competitive position and modernize their produce departments.

“Our revolutionary produce management solution costs a small fraction of the total gross profit gained. The retailer cannot afford not to Empower their teams with our tool,” notes Anthony Totta, Chief Visionary Officer.

Totta is a third-generation family grocer based in Missouri who used his rich insights and passion for produce to create the Empower Fresh app. According to a release, he consulted with growers, shippers, and retailers—particularly independent grocers—to improve their profitability.

The Empower Fresh concept came to life after Totta observed the disadvantages of independent grocers when competing with broad-based data mining at large corporate produce operations. This new cloud-based software helps these retailers by providing real-time actionable information that enables fresh produce teams to make key strategic daily business decisions impacting performance.

Empower Fresh offers a toolbox of tips and trade resources that can be accessed from any web-connected device. Produce buyers and merchandisers can work on their office computers for detailed information impacting gross profit, product shrink, and competitive positioning, as store managers and clerks are cued by smartphones or tablets to boost ongoing, efficient backroom operations and competitive retail produce displays.

To learn more about this launch, click here.

AndNowUKnow will continue to present the newest technology and innovations hitting the produce industry.

Empower Fresh Company