BOONE, IA - These days, meal kits are popping up left and right. Fareway Stores is jumping in on the action with its latest partnership with HelloFresh, a leader in the meal kit category, by offering the grab-and-go option in its store locations as of Monday, July 23. Gone are the days when customers needed to make multiple trips because one or two ingredients were forgotten from their grocery list; the meal kits will provide HelloFresh’s popular meal recipes with premeasured ingredients.

On top of this partnership, the company is also teaming up with FreshTake to provide heat-and-eat meals for consumers looking for convenience. Customers will find the meal kits in the refrigerated sections in Fareway Stores.

“Providing alternative meal options for our customers pairs Fareway’s commitment to offer fresh, affordable products with the convenience that people are looking for,” CEO Reynolds W. Cramer shared. “We are excited about these partnerships, and to initially offer these products in about forty locations, with expansion being planned to others.”

The HelloFresh items make mealtime decisions easy for consumers thanks to the easy-to-follow recipes, clearly stated nutritional information, high-quality ingredients sourced from farms, and convenient kits, according to a press release. Customers will be able to spot the Mediterranean Chicken, Peppercorn Steak, Chickpea Couscous, and more options at the following Fareway locations: Ames/Boone area, Clinton, Des Moines metro, and Geneseo, Illinois; Mason City/Clear Lake, Maquoketa, and Omaha/Lincoln, Nebraska; Rochester/Stewartville, Minnesota; and the Quad Cities.

Chef-designed meals from FreshTake can also be found in the stores, offering customers easy and quick options that grant folks less time working in the kitchen and more time to enjoy their meal and day-to-day happenings.

In-store and online promotions will be running to boost excitement around the new release.

For more fresh produce news, stay tuned into AndNowUKnow.

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