POMPANO BEACH, FL - Those attending the 2024 Viva Fresh Expo in Houston, Texas, are in for a treat as they will get to experience Farm Direct Supply’s (FDS) new tropical brand Tropiful™.

"We're thrilled to announce the launch of our new brand! With our expanded tropical offerings, we're confident that this new brand will ignite excitement among our customers,” said Chris Horrell, General Manager of Farm Direct Supply. “Our goal is to not only enhance the visual appeal on the shelf but also to educate consumers about these exotic fruits before they even take a bite. We can't wait for everyone to experience and fall in love with our Tropiful offerings!”

The brand will initially feature a lineup of delectable tropical offerings, including Island Ivory Red Dragon Fruit, Golden Glow Yellow Dragon Fruit, and Tropical Tan-Tans Rambutan, a release stated.

Those who want to get a view of the new lineup, check out booth #201 on the show floor on April 13. You are in for a treat!

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