Fresh Del Monte Produce Announces Collaboration With DreamWorks Animation and Netflix; Pablo Rivero Comments
CORAL GABLES, FL - A union of stu-PANDA-ous proportions is in the making between Fresh Del Monte Produce, Netflix, and DreamWorks Animation. The produce provider announced a collaboration with Kung Fu Panda: The Dragon Knight, the television series created by DreamWorks and streaming on Netflix.
“We are excited to once again partner with DreamWorks Animation to cross-promote the prestigious Kung Fu Panda franchise this spring,” said Pablo Rivero, Vice President of Marketing North America, Fresh Del Monte. “At Fresh Del Monte, we seek strategic brand partnerships like with the Kung Fu Panda franchise, to help encourage kids to eat more fruits and vegetables. We look forward to another successful partnership and getting more fruits and vegetables in kids’ hands across the United States and Canada.”
Fresh Del Monte has partnered with DreamWorks before for the Jurassic World: Camp Cretaceous global promotion in 2021. Jack Black reprises his iconic role as Po in Kung Fu Panda: The Dragon Knight along with British singer-songwriter Rita Ora. The recently released second season finds the warriors embarking on a globe-trotting journey from India to Central America in their quest to find magical weapons.
Through this franchise collaboration, Fresh Del Monte will add fun, family-oriented character graphics to select product packaging, available to consumers nationwide throughout March and April.
To further sweeten the deal, noted the release, consumers in the U.S. and Canada can enter for a chance to win a family trip to experience Universal Studios Hollywood in Los Angeles, California, and check out the Kung Fu Panda-themed ride. To enter, players can scan QR codes found on produce tags and stickers, or visit FreshDelMonteFun.com to play a trivia game. Participating Fresh Del Monte produce items include:
- Del Monte Gold® Pineapple
- Honeyglow® Pineapple
- Del Monte® Bananas
Winners will win a three-day, two-night trip with round trip airfare, standard hotel accommodation, two days General Admission theme park tickets for the winner plus three guests, and ground transportation between the airport and hotel.
For more exciting partnerships and promotions, check back in with ANUK as we keep an ear out in the industry.
