Fresh Express® Brings Back Caesar Celebration Promotion; Robin Bell Details
ORLANDO, FL - The name Caesar seems to be destined for greatness, as both the Roman general and the salad have made history for their achievements. To celebrate the beloved salad variety and National Caesar Salad Day on July 4, Fresh Express® is bringing back its Caesar Celebration promotion for the second year.
“Given how many Caesar products we offer, it’s no surprise that we look forward to celebrating National Caesar Salad Day each year,” said Robin Bell, Marketing Manager at Fresh Express. “The Caesar Celebration promotion provides mealtime inspiration through unique recipes to showcase the versatility of our Caesar products and gives consumers a chance to show just how creative they can be in the kitchen, too.”
Three of Fresh Express’ Caesar salad kits have ranked in the top 10 bestsellers for the value-added salad category, according to a release, making the supplier an expert in Caesar.
To celebrate, from July 5–15, Fresh Express will share unique Caesar salad recipes on its social channels and encourage consumers to submit a photo of their Caesar salad creations with the hashtag #FreshCaesarLove for a chance to win prizes. Consumers can also download a free Caesar recipe e-book from the brand’s website, which includes 10 Caesar recipes.
Fresh Express offers over 100 varieties of fresh and healthy salads, including leafy salad greens and premium, chef-crafted salad kits. This includes its Caesar Supreme Salad Kit and Twisted Caesar Lemon Caesar Chopped Salad Kit—two of the brand’s 11 beloved Caesar salad products, which account for 45 percent of all Caesar Salad dollar sales.
“We pride ourselves on bringing flavor innovation and variety to the Caesar category and look forward to expanding our offerings inspired by America’s favorite salad flavor,” continued Bell. “After all, Fresh Express accounts for nearly half of all Caesar sales, so if you’re having a Caesar salad, there’s a good chance it’s from us. We are Caesar!”
Embrace your inner Julius Caesar and conquer sales by promoting Fresh Express’ range of Caesar salad kits in your produce department during this exciting promotion.
