TUCSON, AZ - Enhancing its ability to advocate for the produce industry on a national level, the Fresh Produce Association of the Americas (FPAA) recently pulled back the curtain on its expansion into California, Texas, and New Mexico. With this expansion, the organization continues its mission to maintain smooth border crossings for fresh fruits and vegetables from Mexico.

As it bolsters its footprint in these states, FPAA is inviting importers who operate in Texas, California, and New Mexico to participate at the first-ever Southwest International Produce Expo (SWIPE) November 2–4.

“We are delighted to expand our reach and present the SWIPE, Southwest International Produce Expo to the industry,” expressed Lance Jungmeyer, President. “This event will foster valuable connections between sellers and buyers and create a unique space for discussing the challenges and opportunities facing the produce industry with the experts.”

Taking place at the Loews Ventana Canyon Resort in Tucson, Arizona, the highly anticipated event is designed to bring together an exceptional gathering of buyers, growers, distributors, and allied industry partners. The three-day expo will provide a remarkable platform for networking, collaboration, and industry insights.

Leaders from well-known companies such as Walmart, Sprouts Farmers Market, Markon Cooperative, Ahold Delhaize, Associated Wholesale Grocers, and more will participate in educational sessions addressing pertinent issues facing the industry. According to a press release, FPAA has organized an exclusive retail tour, allowing participants to experience firsthand the latest trends and innovations in the industry and providing invaluable knowledge for retailers seeking a competitive edge.

Attendees will also have the opportunity to explore a culinary showcase featuring the finest produce offerings, in addition to participating in a thrilling golf tournament and tennis tournament.

“This expo really is a great way to unite the whole industry,” said FPAA Chairman Rod Sbragia, Vice President of Sales at Crown Jewels Produce. “No matter which port of entry, we have so many shared issues that need to be addressed. The power of our association is to bring together buyers and distributors in a collaborative and relaxed setting. Plus, the golf is going to be outstanding.”

For more information on the advantageous event, click here.

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Fresh Produce Association of the Americas