Side Delights® Leverages Seasonal Trends and Merchandising to Help Increase Potato Sales; Kathleen Triou and Kayla Vogel Discuss
NEWPORT BEACH, CA - The holiday season has arrived, bringing with it ample opportunities for retailers to increase produce sales. As Fresh Solutions Network (FSN) tells us, the Side Delights® brand is well-positioned to deliver incremental potato sales through the holiday shopping season and beyond.
“Side Delights has a full range of potato products perfect for the holiday season or any time of year, for one person or a party,” noted Kathleen Triou, President and Chief Executive Officer of FSN. “Bagged potatoes are a Thanksgiving and Christmas tradition, and Side Delights' convenience items make pre- and post-holiday meals easy and satisfying. Potatoes are ready to enjoy on their own or add to a shopper’s favorite recipe from the Holiday Recipes - Side Delights section of the Side Delights website.”
According to an October 23 Potatoes USA article on the ‘power of potatoes in shopping carts,’ potato purchases drive visibility and engagement for the produce category and profitability for retailers. Potatoes are currently the No. 2 top-selling vegetable, representing 21 percent of fresh vegetables sold in 2022, a press release noted. Potatoes bring stability to the produce department resulting in subsequent sales for grocery items in and outside of produce.
The holiday season provides an ideal opportunity to increase potato sales as consumers prepare for group gatherings. An October study reported 51 percent of Americans would rather have Thanksgiving without turkey than without the sides, and 16 percent of Americans reported including seven or more side dishes.
“Potatoes are a strong seller in their own right,” noted Kayla Vogel, Senior Global Marketing Manager at Potatoes USA. “Data shows that best-in-class merchandising can help retailers win big in produce and beyond.”
Side Delights offers a variety of choices of nutritious, economical potato products, including Potato Kits, Convenience Potatoes, Gourmet Potatoes, Fresh-Cut Potatoes, and Organic Potatoes.
Bring Side Delights into the fold this season and watch the foot traffic follow!
