BAKERSFIELD, CA - Baby carrots have been a staple of my lunchbox since childhood. Grimmway Farms just launched its I Love Baby Carrots campaign to spotlight the offering and tell the multi-faceted story of baby carrots. The campaign runs from now through October.

“Grimmway has been known for our delicious baby carrots since we first introduced them to the market nearly 30 years ago,” remarked Executive Vice President Eric Proffitt. “As the market leader in healthy, fresh produce, this campaign is an opportunity for us to help retailers tell the complete baby carrot story—from the inception of the category, to how they are grown and processed, to the convenience and nutritional benefits they offer to kids and families.”

Baby carrots have long been synonymous with eye health, but there’s a plethora of medicinal benefits behind this veg.

According to a press release, the benefits of eating baby carrots includes increased antioxidant protection, reduced inflammation, and improved heart and skin health.

The release went on to cite research findings presented at the 2024 annual meeting of the American Society of Nutrition found that eating a single serving of baby carrots just three times a week can increase skin carotenoid levels by more than 10 percent.

“Generations of families have long enjoyed the health benefits and convenience of baby carrots, whether as lunchbox snacks, paired with dips, or incorporated into recipes,” Proffitt added. “We’re excited to share all the reasons why even more shoppers should fall in love with them too.”

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