BRADFORD, ONTARIO, CANADA - The Canadian Produce Marketing Association (CPMA) Convention and Trade Show is quickly approaching. In anticipation of the event, Gwillimdale Farms has debuted a brand-new and fully automated potato grading system and a new line of number two potatoes, Conscious Consumption™. Outfitted with artificial intelligence, the system allows multiple parameters to be set to meet size, volume, shape, grade, and deviation specifications while helping the grower move toward sustainable agriculture.

“We’ve had an ongoing struggle with dumping and disposing of perfectly good potatoes with minor blemishes for years,” stated Quinton Woods, Senior Sales and Plant Operation Manager. “Edible food waste is bad for the environment through the decomposing of vegetables and contributes to food insecurity and inequality; 15.6 percent of Canadians are living food-insecure when 400 million potatoes can be diverted to retail and onto the tables of hungry people.”

With the honed ability to efficiently sort potatoes, Gwillimdale launched its Conscious Consumption line of number two potatoes, making sure that misunderstood potatoes don’t end up unused, according to a press release.

The new program diverts 20 percent of edible food waste from landfills and offers an environmentally sustainable, compostable product with no plastics as well.

The natural white potatoes, AS NATURE INTENDED™, come in smaller 5 lb packages, further eliminating food waste in shoppers’ homes. Additionally, the Conscious Consumption line provides a cheaper, health-conscious option to fight food insecurity.

To see the new line up close and better understand Gwillimdale’s mission, visit booth #1301 at the 2022 CPMA Convention and Trade Show.

Gwillimdale Farms