CHICAGO, IL - In order to improve collectively, we must innovate collectively. Hazel Technologies puts this into practice with each move it makes, and recently began hosting Quality Summits to promote industry cohesion. In its latest announcement, the company revealed that the first-ever virtual Apple Quality Summit will be held on Friday April 30, featuring keynote speakers from across the industry ahead of the 2021 Northern American apple season.

“We work closely with growers from Washington to New York state to understand their unique growing and storage conditions and develop solutions to meet their needs,” commented Mario Cervantes, Senior Business Development Manager, Hazel Technologies, and Summit Speaker.

Hazel Tech’s ability to integrate fruit quality protection technology across the supply chain sets the company apart from other shelf-life extension products, a press release explained. Pre-harvest Hazel Trex™ assists growers with determining the optimal timing of key orchard management activities for many types of tree fruit, reducing labor costs and increasing yields.

To protect the quality of fruit in bins following harvest, growers utilize both the Hazel 100™ 5 g bin sachet and the Hazel CA technologies, which are both tailored for bin size applications. During the storage process, Hazel Datica™ hardware provides real time monitoring of the cold storage.

“Apples are a powerhouse within fruit—the second largest behind berries and just ahead of grapes,” commented Anne-Marie Roerink, Founder and Principal of 210 Analytics and Speaker at the Apple Quality Summit.

The category size, in addition to the dynamic pre- and post-harvest technologies Hazel Tech^® brings to the apple industry, are a few of the exciting reasons to highlight this innovative category at the upcoming Summit.

Hazel Tech Quality Summits bring together experts and leaders in postharvest research, qualitative, and quantitative market analytics, farming, and shelf-life extension technology to present at the crop-focused virtual events. April marks the 5^th Quality Summit hosted by Hazel Technologies, with previous events featuring insights on the grape, mango, stonefruit, and cherry categories.

“For big, mature categories such as apples, maintaining market share isn’t easy, as the nation moves from fad to fad in the latest hot eating trend,” commented Roerink. “In my opinion, the innovations in apples are what keeps the category in the consumer spotlight. I’ve seen great trends in branding, snacking solutions, cross merchandising, expansion across meal occasions, and more. I look forward to sharing more about trends, performance, and taking an in-depth look at the many apple varieties marketed today.”

The Apple Quality Summit is a free event. Registration is open to the general industry until April 30 or until capacity is reached. Please click here to register.

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